Multimode Surveys

Because the utilization of multi-mode techniques is so advantageous, SRG has developed an integrative data collection system (IDCS) that includes computer-assisted telephone interviewing, data entry capabilities that include verification of all data entered, and web survey capabilities. This system enables SRG to offer our clients any combination of data collection methodologies, which is advantageous because it allows us to capitalize on the strengths of specific methodologies for a single project. This approach also maximizes response rates, given that certain methodologies are more convenient for and accessible to certain populations. Furthermore, no matter which different data collection techniques are used for a specific project, all data collected for that project use the same protocols and are entered into the same database. This ensures data collected across multiple modes cannot be duplicated between two modes.